This course will provide the learner with a solid foundation in marketing and merchandising skills.
It will inform the learner how these two disciplines can work synergistically to balance merchandising and short-term sales with other promotional tools that develop and extend brands and create an atmosphere within retail and event spaces.
The learner will learn the importance of brand identity, how to conceptualise and produce original designs and how to use visual merchandising strategies for window design, in store display, online/product styling and events.
Please note the above course descriptor is subject to change.
A minimum of 5 passes at ordinary level in the Leaving Certificate or its equivalent.
Leaving Certificate Vocational, Leaving Certificate Applied or QQI Level 4 qualifications.
The Leaving Certificate is not a requirement for mature students and appropriate experience can be
considered as being equivalent to the Leaving Certificate.
All applicants will be invited to an Applicant Information Meeting.
Disclaimer: The college reserves the right to make any alterations to any programme as might be required. Where there is insufficient enrolment a course may be cancelled.
For information on all relevant higher education links visit www.qqi.ie , www.cao.ie and the websites of the relevant higher education institutions. Intending applicants are advised at all times to confirm linked awards, any additional module requirements, applications processes and scoring systems with the Admission Offices of the participating Higher Education Institutions or visit www.cao.ie