Digital Marketing (Level 5)

Digital Marketing is a niche area where the demand for skilled professionals consistently exceeds supply. Marketing professionals are increasingly recognising the importance of online strategies in distributing products and services, reaching targeted consumers, building interactive relationship with customers and having the ability to produce measurable results.

This course equips students with the tools, skills and knowledge they need to develop an integrated marketing approach, using both traditional and online techniques.

  • QQI Certificate in Marketing (5M2069) – NFQ Level 5
  • Certification Awarding Body: QQI
  • Award Title: Certificate in Marketing
  • Award Code: 5M2069
  • Level: 5 – Further Education & Training

Please note the above course descriptor is subject to change.

A minimum of 5 passes at ordinary level in the Leaving Certificate or its equivalent.


Leaving Certificate Vocational, Leaving Certificate Applied or QQI Level 4 qualifications.

The Leaving Certificate is not a requirement for mature students and appropriate experience can be
considered as being equivalent to the Leaving Certificate.

All applicants will be invited to an Applicant Information Meeting.

  • Digital Marketing
  • Marketing Practice
  • e-Business Studies
  • Behavioural Studies
  • Statistics
  • Advertising
  • Accounting – Manual and Computerised
  • Communications
  • Work Experience
  • Word Processing

Disclaimer: The college  reserves the right to make any alterations to any programme as might be required. Where there is insufficient enrolment a course may be cancelled.

For information on all relevant higher education links visit , and the websites of the relevant higher education institutions. Intending applicants are advised at all times to confirm linked awards, any additional module requirements, applications processes and scoring systems with the Admission Offices of the participating Higher Education Institutions or visit

Full-time Courses:

  • DCU – BSc. (Hons) Marketing, Innovation and Technology –DC240
  • NCI- BA(Hons) Marketing Practice- NC020
  • TU Dublin – BSc (Hons) Marketing – TU 922
  • TU Dublin – Higher Certificate Marketing – TU 675
  • TU Dublin – BA (Ord) Digital Marketing – TU 783
  • TU Dublin – BA (Hons) Advertising & Marketing Communications – TU 919
  • TU Dublin – BA (Ord) Advertising & Marketing Communications – TU 780
  • TU Dublin – BA (Ord) Digital Marketing – TU 782
  • TU Dublin -BA (Hons) Digital Marketing- TU 920
  • ITB –BA Digital Marketing- TU 781
  • South East Technology University (SETU)– Ballsbridge College has a progression agreement with  SETU linking this course’s QQI award (5M2069) to a range of WIT degrees. Please see
  • Dundalk IT – BA Digital Marketing, Communications and Public Relations

Deciding to do a PLC in Ballsbridge College has benefited me in many ways. The course I studied was Digital Marketing and because I worked hard and got good results, I am now completing a Level 8 Degree in International Business in TU Dublin. The skills that my PLC taught me have really helped! I feel like I have a head start in some of my modules, especially Marketing and Accounting and thanks to my time in Ballsbridge College my computer skills have greatly improved. I also learnt skills that will help in me in College, such as how to reference properly, how to use Excel and PowerPoint and how to interpret feedback on assessments. I firmly believe that I am finding my first year in college a lot easier thanks to my time in Ballsbridge College. I would highly recommend students who are unsure about their academic future to research the wide range of PLCs that are available.”  

Tara Brannigan, Digital Marketing graduate, 2021, progressed to International Business, TU Dublin

When I completed my Leaving Cert, I had no idea what direction I wanted to go in life or what career path I wanted to pursue. I finally settled on Digital Marketing in Ballsbridge College. This was one of the best decisions I have made in life yet. From the day I entered Ballsbridge College a huge feeling of confidence was instilled within me by all the teachers. The teachers are truly second to none, they consistently do everything in their power to encourage and assist you to perform the best you possibly can during your time here. The support, dedication, and motivation displayed by each and every tutor in Ballsbridge College   is remarkable.  My goal was to gain entry into Bachelor of Business Studies in Dublin City University and I succeeded in this. I proudly attribute my achievement to all of my teachers in Ballsbridge College.  I can safely say that the knowledge and skills that I gained during my time in Ballsbridge College was vital to my success in the first year of my university degree.”  

Shannon Keys, Digital Marketing Graduate, 2018, progressed to BSc Bus (Hons), DCU

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